Cat Questions
What’s different about Thrive pet food?
At Thrive we believe that you and your pet are what you eat. So we’ve used our 30+ years of experience of making premium quality food for humans to create a revolutionary ‘real’ pet food with simple, easily recognisable ingredients. We insist on using human-grade cuts of meat or fish, no substitutes and absolutely no ‘animal derivatives’. Our food is completely pure and free from artificial colours, flavours and preservatives, added sugars, wheat, gluten, dairy, soya and GM ingredients (you could say it’s what we leave out that makes us different).
Why 'wetter is better'?
What do you mean by ‘Complete’ food?
‘Complete’ is a phrase that guarantees our pet food has all the vitamins, minerals and nutrients required for a balanced diet, as per the European Pet Food Industry Federation (FEDIAF) recommended guidelines. While most dry pet food is complete, the vast majority of wet foods are not, so will instead be labelled as ‘complementary’. All Thrive foods are complete, so whether you feed them together or on their own, you can be sure that you are giving your pet a nutritionally balanced diet.
What does vet-approved mean?
What’s special about the ingredients that you use?
We use human-quality ingredients – not the dodgy bits! For example, our Chicken and Shrimp treats are just that: whole peeled shrimp and chicken breast. These are the same ingredients that go into salads, soups and sandwiches that you’ve probably eaten yourself. The tuna is caught by pole and line, and only responsibly fished tuna is used in our Thrive Complete wet food.
Does your cat food contain wheat?
What are the salt amounts in the range?
Why is taurine added to your cat food?
Taurine is an essential amino acid and a key dietary requirement for feline health – a lack of it can lead to blindness, tooth decay and heart conditions. Since cats cannot produce taurine, it has to be present in the foods they eat.
Although most meat, shellfish and coldwater fish contains significant amounts of taurine, we top it up after processing to ensure your cat has the correct daily intake.
What safeguards do we follow regarding animal welfare?
We care about every single ingredient that goes into Thrive products, that’s why we have such short ingredient lists! As such, we insist on the highest welfare standards in respect of the care of all livestock.
Our products are either manufactured in compliance with current UK and EU animal welfare legislation, or where appropriate within the parameters of internationally recognised animal welfare organisations such as Red Tractor and Friend of the Sea. Our fish products are derived from sustainable sources. We have also been awarded ethical accreditation by the ‘Ethical Company Organization’.
What is our policy on animal testing?
We do not believe in testing our products on caged animals and do not carry out invasive testing as our pet foods contain only pure ingredients.
All new Thrive foods are tasted by the human owners of Thrive first, and only then do we offer them to our pets and our friends’ pets to see if they like them. We can see no value to testing pet food products on animals that are not kept in a loving environment purely and simply as pets.
For your peace of mind, our pet foods are also tested by a number of independent outside labs and authorities to ensure they meet recommended nutritional guidelines.
How much should I feed per day?
Should I add water?
There’s no real need add water to our products as the high amount of free liquid that cats get from our Thrive wet foods is perfect for their needs.